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The first question most people ask is, 'What is Sinefo?'

The answer: Sinefo is the Greek word for cloud.

It’s an acknowledgement of the immense change that has occurred over the past 10 years in the way that data is transferred and stored.

Sinefo is part of the Telco Business Solutions Group who started out as Telstra Retail partners in 2005 and operated Telstra Business Centre Essendon from 2010. In 2019 we grew into a full-service Telstra Business and Enterprise Partner.

Sinefo ICT Solutions provides complete Information and Communication Technology (ICT) solutions to businesses across Metropolitan Melbourne.

As our customers’ needs have changed, we have grown and adapted to provide the right solutions.

We consult with our clients to find out exactly what they need today, as well as what they are hoping to achieve in the future, and we build custom solutions that have the flexibility to grow and change.

And when their systems are up and running? We provide 24/7 support. From minor glitches to major issues, our experts have the skills to act quickly and resolve problems.

Woman walking in office holding a laptop

Our leadership team

Our people are our most precious asset.

We bring passion, integrity and commitment to excellence to our work, and have built a highly engaged culture of respect.

Meet the Sinefo family.

  • Portrait of John Rovas

    John Rovas

    John Rovas is the founder of the Telco Business Solutions Group, the parent company of Sinefo ICT.

    John opened his first Telstra store in 2005. He saw the growing trend towards mobile phones, and the internet in every home, and realised this industry was set to boom.

    This journey has lead to opening three more retail stores and a Business Enterprise Centre in Melbourne’s North West.

    John says, “I am really proud of the fact that we are a Telstra Business and Enterprise Partner because that illustrates the level of service, knowledge and professionalism we offer our customers.”

    When he is not working, John spends his time with his wife and three children plays golf and is an avid Richmond Tigers supporter.

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  • Portrait of Joanne Camilleri

    Joanne Camilleri

    Joanne Camilleri is the General Manager and Partner in the parent company, Telco Business Solutions Group.

    Joanne has been with the group for nine years and focuses on the front end sales and operations teams to ensure a great customer experience.

    With a background in Hospitality Management, Joanne has transferred her excellent interpersonal and management skills over to an industry that she loves.

    She says, “I love being at the forefront of technology. I remember when we were selling pushbutton phones – no one had even heard of Smart Phones or iPads. It’s an exciting industry and one that delivers immediate results for our customers.”

    When Joanne isn’t working, she spends time with her husband and two daughters, and enjoys running and hiking.

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  • Portrait of James Rovas

    James Rovas

    James Rovas is the General Manager for Sinefo who oversees the company’s day-to-day operations.

    James’ background is in Electrical Engineering and Computer Systems.

    He says, “I love discovering new ways of doing things utilising technology. The industry has changed a lot in the last ten years and the evolution of technology has allowed for a massive ramp up of different types of communication and technology for businesses of all sizes.”

    When James isn’t working, he spends time with his wife and two young sons going on day trips, visiting play centres and seeing them run around with big smiles on their faces. He says he has a ‘definite sweet tooth’ and loves motorsport.

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  • Portrait of Sarah Chan

    Sarah Chan

    Sarah joined the business three years ago after she heard great things about the Telco Business Solutions Group.

    She says, “The feedback from others in the Telco world made the business stand out and highlighted their passion and drive to succeed to be one of the best in their field.”

    She leads the Service Team to deliver the solutions promised to our customers and continues to develop and strengthen internal processes to provide the highest level of service possible.

    “I love being able to make a difference, help people and provide that extra level of service,” she says.

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